The Drum Network

Deep Dive Roundtable: Global vs Local

Online, October 6 at 2-3pm BST

The Drum Network

Global vs Local

What

During growth, every agency will grapple with the question of whether to focus on the local or take a global view of opportunities, challenges, and goals. With all the talk of emerging from the pandemic into a "new normal", how should we think about the local vs global divide in 2021 and beyond?

 

  • When finding and delivering work, do geographical boundaries matter less now than they did two years ago?
  • Is a global approach to scouting for talent and clients easier than ever - or should we cling to a local approach?
  • What changes to business models are necessitated by our new understanding of the local/global divide?

 

Join our publisher, APAC, Charlotte McEleney and The Drum Network editor, Sam Anderson, alongside senior network members to debate and discuss.

 

When

Wednesday, October 6 at 2-3pm BST, Online.

 

 

 More about the Deep Dive

Ideas have continued to travel the world unimpeded this past year, in spite of grounded planes, Calais lorry queues and a blocked Suez Canal. And the marketing industry – which is fundamentally, after all, an ideas industry with an increasingly open border policy – has been at the forefront of this. In our globalization focus, our team in the US, UK, India and Singapore will look at what happens when innovation knows no borders. Expect international expansion opportunities, global partnerships, travel, sustainability and talent migration to be on the agenda.

 

 

Visit The Drum Network Member Events page to view the other exclusive events coming up.

Register

Please enter your details below

Please tick this box if you wish to receive relevant news, updates and offers from The Drum.

Please tick here if you would like to become part of The Drum's Research Community.

 

By submitting this form you agree to the storing & processing of your personal data by The Drum as described in its privacy policy.