The Drum @ World Economic Forum

In-person

15–19 January 2024

Meet us at World Economic Forum 
 

In January 2024, The Drum will attend Annual Meeting of The World Economic Forum in Davos.


The 54th Annual Meeting of the World Economic Forum will explore the opportunities enabled by the new technologies and their implications on decision-making and global partnership.

The Drum’s founder and Editor in Chief, Gordon Young will host events with partners including Infosys and The Financial Times.
These events will have limited availability but we are happy to open invitations to all C suite executives in marketing, brand, media and communications roles attending the Forum, to join us.

To arrange a meet The Drum in Davos or attend one of our partner events please complete the form and select that option in the dropdown menu.
You can also register your interest in speaking at one of our partner events in the dropdown.

Please note this is only open those attending the World Economic Forum 2024.


The sessions 

Can AI help Marketers save the world?
In partnership with the Financial Times

Date: Tuesday 16 January 2024

Time: 16.00 - 17.00pm

Address:  FT x Casper Labs Hub, Promenade 69, 7270 Davos Platz.

  Join the high-stakes conversation co-hosted by The Financial Times and The Drum and find out how Ai can help Marketers promote purpose as well as profit. Will the potential of AI in the hands of marketers drive meaningful global change? The most influential minds will converge for a riveting discussion at the World Economic Forum. — RSVP now to secure your seat and shape the future.

 

 

Will AI crown the chief marketing officer chief of chiefs?
In partnership with Infosys

Date: Thursday 18 January 2024

Time: 8.30 - 11am

Address:   Infosys Lounge, Panasia, Gallery, Promenade 91, Davos Platz

 

Are the skills of the CMO the most transferable for a new Ai world? As the application of knowledge becomes more important than knowledge itself are CMO’s perfectly placed to lead the C suite in future? The Drum and Infosys will host a lively participative discussion and debate to inform the CMO community on the opportunities Ai presents for the CMO role and the marketing function now.

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