AAR’s latest piece of in-depth research, developed in partnership with The Drum, interrogates the DNA of a modern marketing ecosystem.
It explores the framework for how CMOs design their marketing architecture to create a truly dynamic and holistic ecosystem.
Learn more about:
- Rethinking organizational design: the in-housing trend is set to continue, but a surprising 60% of CMOs plan to outsource some of what they brought in-house.
- People: what key skills are most needed in-house?
- The opportunities for driving strong partnerships with your agencies.
- The martech race: 66% of CMOs are reviewing their platforms to address their biggest concern – keeping up with the pace of digital change.
- Process and culture change: hear how 75% of CMOs identify processes as inhibiting marketing effectiveness and how they overcome this.
- Measuring success: how do CMOs manage the always-on approach?
In partnership with: