Turn up the volume - audio is the future of digital

A new golden age of audio is upon us and yet the powerful emotional connection that sound can have in advertising is often overlooked by brands. Often considered the underdog of creative channels, audio is a great storytelling tool and when coupled with the innovative and effective benefits that digital and targeting offers, this ‘always on’ media channel offers brands and agencies the opportunity to inspire and empower consumers in the moment.

Tune in on Thursday, 10 September, 15:00 SGT as The Drum and Spotify explore the new creative frontiers of sound, looking at how technology, data and emotion fuse together to create a powerful digital advertising platform.

You will learn

How to reach consumers at the right time in the right moment using audio from music to podcasts and beyond.
The science of sound: why sound is a powerful influencer
Storytelling through sound: the true creative capability of sound, exploring best practice from brands that have used it well.
What’s next for audio in terms of innovation.

Moderator

Charlotte McEleny, Asia editor, The Drum

Speakers

Vanessa Goh, creative strategist lead, SEA from Spotify
VJ Anand, head of creative, APAC at VaynerMedia

You will learn

Moderator

Speakers

Register