A new golden age of audio is upon us and yet the powerful emotional connection that sound can have in advertising is often overlooked by brands. Often considered the underdog of creative channels, audio is a great storytelling tool and when coupled with the innovative and effective benefits that digital and targeting offers, this ‘always on’ media channel offers brands and agencies the opportunity to inspire and empower consumers in the moment.
Tune in on Thursday, 10 September, 15:00 SGT as The Drum and Spotify explore the new creative frontiers of sound, looking at how technology, data and emotion fuse together to create a powerful digital advertising platform.
Charlotte McEleny, Asia editor, The Drum
Vanessa Goh, creative strategist lead, SEA from Spotify
VJ Anand, head of creative, APAC at VaynerMedia
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