We're in the New Golden Age of Audio, both from a content and a marketing standpoint. The creative possibilities have never been this broad: immersive 360º audio, podcasts, algorithms powered by streaming intelligence, sonic branding, voice-activated devices etc.
Meanwhile, the audience has never been this big. When people feel like there's too much visual stimulation, audio offers a nice escape from that. Not only is audio a constant companion that enhances life moments, but audio advertising supercharges impact.
Ricardo Motti, creative solutions lead, EMEA, Spotify
Chaz Mather, Creative, AMV BBDO
Lucy Jones, creative, AMV BBDO
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