If you are looking for a glimpse into the future of TV, look no further.
At a time when consumers have shifted from cross-platform video consumption to a more pervasive video experience, the video ecosystem is becoming more dynamic and democratic than ever before. Mixing traditional live TV with on-demand video streaming services, in-app video, and social video, is allowing consumers to delve into their interests wherever and whenever they like.
However, some of the biggest challenges around audience measurement, ad tech, local vs global content, ROI and ad fraud remain. What’s next for TV?
Video: Content, Consumption & Connections
The scale of the US advertising market is already phenomenal, with a record of €174bn spent in the US last year. Europeans come in at a close second, racking up around 60% of that figure with a spend of €103bn. TV ads are responsible for 71% of the total profit generated by advertising and experts consulted as part of RTL AdConnect’s TV Key Facts study, and they will only continue to grow.
But, what is the next big thing for TV? And how do these markets vary when it comes to content, consumption and connections? Stéphane Coruble, CEO and Daniel Bischoff, CMO of RTL AdConnect will explore.
There will also be an animated panel discussion with industry stakeholders to talk and learn more about some of these hottest themes— digital video, viewability, brand safety and addressability.