Performance Marketing Breakfast

Performance marketing has changed. Tech developments, the rise of social, content, and brand advocacy have become key factors and marketers are fast preparing to undertake automation within their data processes. As these issues are known to businesses, what other developments should marketers monitor? How can marketers determine when and where changes should be made within their ecosystems?

Our latest Drum Breakfast Briefings will discuss the current state of the industry and the opportunities that have arisen. Our panel of industry experts will be discussing:

• How to determine the key touchpoints and strategies in achieving targets

• Where best can marketers utilise social and creative content

• How to balance data, tech and human abilities within a performance strategy

• The opportunities within partner marketing

• Bridging the gap between long term brand objectives and short term sales targets

• The role of AI in the performance ecosystem

Confirmed speakers:

Kevin Edwards, Global Client Strategy Director, Awin
Rakhee Jogia, Regional Director of Rakuten Display EU, Rakuten Marketing
George Gray, Business Development Director, Performance Horizon