Apologies for any inconvenience but this event has been postponed
Date: Thursday 5th December 2019, 8.45 am - 11.30 am
Location: Cogent, Heath Farm, Hampton Lane, Meriden, West Midlands, CV7 7LL
The Drum Network is coming to Birmingham, continuing our country-wide meetups and roundtables.
As campaigns become more complex and the agency landscape splinters, conversations around remuneration models are becoming more vital. While time- or commission-based models seemingly offer simplicity, they can be inflexible. Meanwhile, outcome-based payments can be fairer, but require more forethought and aren’t suitable for all relationships.
As marketing spend comes under scrutiny in the face of uncertainty, it’s more important than ever that agencies and brands are aware of their options. This event, hosted by Cogent in partnership with The Drum Network, will explore different remuneration models, potential hybrid approaches, and the practical considerations that go into deciding which works best.