Tailoring your influencer marketing by social channel

On Demand


Tailoring Your Influencer Marketing by Social Channel: TikTok, Instagram & Twitter

Influencer marketing is increasingly vital for brand success. But how to conduct successful influencer marketing on social, depends on the channel you’re targeting – one size does not fit all! How you find, leverage and measure influencers differs from TikTok to Twitter, to Instagram, and other platforms.

In this webinar, you will learn how to customize your influencer strategies for specific social channels and measure the success.


Topics covered

  • Creating influencer strategies to leverage specific social channels
  • Identifying the right influencers for your brand by channel
  • Understanding the best metrics for maximizing ROI



Mike Baglietto  

Mike Baglietto
global head of market insights
NetBase Quid

Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. . 





Jenni Baker
assistant editor
The Drum

Jenni bridges the gap between editorial and The Drum Studios to produce engaging branded content for a wide range of clients. A multifaceted writer and PR communications specialist, prior to joining The Drum, Jenni spent 10 years covering PR, marketing, content and social media as a freelance journalist and PR consultant across ad tech, marketing, digital publishing, IT, technology, eCommerce, among others.




In partnership with:

netbase quid

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