Finding The Human Perspective: How Conversation Powers Insight

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How can we begin to think that we can understand humans?

We are inherently social creatures. We are unquantifiable, irrational beings. There are almost 8 billion perspectives on earth, yet traditional market research firms think they have a silver bullet; 'consumer surveillance'.

Join experts from Epiphany and NetBase Quid, as they take a step back from the numbers and 'consumer surveillance' and approach insight with a more nuanced, human approach; showing that conversation truly empowers transformation.

 

The panel:

Marie La France    

 

Mike Baglietto, Global Head of Market Insights, NetBase Quid

Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media.

 

Philippa Dunjay    

Alfie Adamson, Senior Research Consultant, Epiphany RBC

Alfie is Ex Social Chain, a social media agency which went from a start-up to a public company worth £400m in just 5 years. He also ran his own departmental research service, KLabs, whilst at Kairos Media, another trailblazing social media agency out of London.

       

 

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