How to use TikTok, Instagram and Facebook insights to propel your content strategy


Available now on-demand

How to use TikTok, Instagram and Facebook insights to propel your content strategy.

This year has presented brands with a unique opportunity to reengage their consumers and accelerate their business through a robust content strategy. Enhancing your content strategy, requires gaining a deeper understanding of your consumer base. That’s where social and media analytics come in. In particular, TikTok, Instagram and Facebook can offer the consumer insights you need to jumpstart your content. 

Find out how to tap into social conversations that are taking place on today's most popular social platforms in order to apply a better, data-driven approach to consumer and market intelligence. Use these insights to identify critical trends and drive growth.


In this session you will learn:

  • How to use emerging social trends to inform your strategy
  • What to look for from key audience segments and their interests
  • How to use popular organic content to inform your media strategy



First broadcast: Thursday, September 2.

Now available on demand.



Mike Baglietto  

Mike Baglietto
global head of market insights
NetBase Quid

Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. . 




Harvey Ranola
global head of media intelligence
NetBase Quid

Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell. 



Kendra Clark
reporter (moderator)
The Drum

Kendra Clark is a reporter at The Drum covering the US market and all things adtech, data privacy and creative. Prior to joining The Drum, she spent a number of years working in the digital marketing space as an editorial lead. Outside of her work as a journalist, she is a poet and Pushcart Prize-nominated essayist.



In partnership with:

netbase quid


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