Everyone is dazzled by the allure of analytics. But consumer and market analytics don’t hold much value if you can’t clearly understand your consumers, measure performance, and track ROI.
As we move through the second half of 2022 and into 2023, what are the essential strategies and metrics you need in your toolkit?
You’ll need to be able to calculate everything from brand awareness, to content performance, to your share of voice against your competitors, to keeping an eye on industry changes and shifting consumer demands. It’s no easy task, but there are some best practices for this unique moment.
Join us to hear from experts at NetBase Quid as they discuss the most crucial social and media data points you need to monitor.
You’ll learn about:
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Jackie Balchin, Senior Solution Consultant, NetBase Quid Jackie has more than 10 years’ experience working with social data and turning it into meaningful, business critical action. Her experience is both agency and brand-side across a variety of industries as well as working both in the UK and ASEAN markets.
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