How to harness consumer and market insights for 2021


The perfect ammunition for planning: how to harness consumer and market insights for 2021

With an exit from the pandemic on the horizon, organizations are looking to capitalize on potential higher economic activity and communications teams will play a key role in this. This means the marketplace will be more competitive than ever. So, how will you ensure that your brand stands out in such a crowded space?

Join experts from NetBase Quid and Hotwire Global as they give their top tips on:

  • Using consumer and market intelligence to fuel strategic planning
  • Gathering greater insight into target audiences, allowing you to differentiate and drive success for your brand
  • Utilizing that insight to enables you to make sharper decisions and outshine competitors


First broadcast

Wednesday, April 28th 11am EST / 4pm BST








Chris Paxton
chief strategy officer
Hotwire Global

Chris is Hotwire Global’s Chief Strategy Officer, responsible for delivering insight-led strategies, ideas and communications across our clients. Previously, he spent 12 years at The Leading Edge where he helped evolve an insights business into a global strategy consultancy. Some of the brands Chris has worked with include Nokia, Sony, Nestle, Bayer, McDonalds, Vodafone and AB inBev. He prides himself on translating data into opportunities and turning them into strategies for growth.




Marianne Taudiere
VP account management
NetBase Quid

Marianne has been at NetBase Quid for the last three years. She heads up the Account Management team in EMEA, and oversees strategic clients’ programs such as Alpro’s, Louis Vuitton’s, and Decathlon’s. Before joining NetBase Quid, Marianne worked for 8+ years in the consumer insights space, building and running social intelligence & digital marketing practices within leading European agencies.







Kenneth Hein
US editor (moderator)
The Drum

Kenneth Hein is an award-winning executive with extensive content, marketing and media relations expertise. He is US Editor of The Drum, a leading global business publication.

Prior to joining the Drum, Hein led Dentsu's U.S. communications during a period of historic growth. Hein was promoted from his global communications role at Dentsu's gyro where he elevated the independent start-up to the Advertising Age and ANA Business-to-Business Agency of the Year.



In partnership with:

netbase quid

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