Everyone is dazzled by the allure of analytics. But social and media analytics don’t hold much value if you can’t clearly understand your consumers, measure performance, and track ROI.
As the world moves quickly to open up, what are the essential strategies and metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness, to content performance, to your share of voice against your competitors if you want to get the most from your social and media monitoring efforts. It’s no easy task, but there are some best practices for this unique moment.
Hear from marketing leaders at NetBase Quid and PMG as they discuss the most crucial social and media data points you need to monitor. You’ll learn about:
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Mike Baglietto Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. |
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Shelina Taki With 15 years of experience working across strategy, insights, and analytics, Shelina has made it her mission to help brands find a meaningful place in the hearts and minds of the people they want to reach. At PMG, Shelina works across multiple agency clients, new business efforts, and thought leadership. |
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Leyla Foschi Drawing on nearly a decade of experience in brand and digital marketing, Leyla helps enterprise brands to connect with and engage key audiences globally to take actions that drive business results. Her portfolio of clients at PMG includes Michael Kors, Omni Hotels & Resorts and Lilly Pulitzer.
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Kendra Clark Kendra Clark is a reporter at The Drum covering the US market and all things adtech, data privacy and creative. Prior to joining The Drum, she spent a number of years working in the digital marketing space as an editorial lead. Outside of her work as a journalist, she is a poet and Pushcart Prize-nominated essayist. |
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