How to Advance Your Digital Marketing Strategy With Human Movement Data

On-Demand

Digital marketing is constantly innovating. What are you doing to stay ahead of the competition?

If you aren’t leveraging human movement data yet, now is the time to start. In this webinar, David Raitt and Emmalee Crellin discuss how organizations can leverage people and places insights to improve their marketing efforts.

Join the webinar to learn:

  • Why real-world people data is critical for improving digital marketing ROI
  • How to create and manage audiences based on real-world data
  • Program examples on how to attract and retain customers

 

The panel:

David    

David Raitt, GM for Marketing Solutions, Near

As the GM for Marketing Solutions at Near, David Raitt is tasked with serving marketers with identity, activation, and insights solutions. As a commercial leader, David has spent over 20 years leading commercial organisations for technology pioneers including Lycos, Google, and Spotify.

Jenni Baker          

 

Emmalee Crellin, Senior Data Strategist, ANZ, Yahoo

Emmalee’s role includes shaping commercial data strategy, building and supporting new data products, and growing data revenue streams across Australia and New Zealand. A B&T 30 Under 30 winner and an IAA Young Leader Compass Award winner, Emmalee is passionate about giving back and is the Co-Chair for UnLtd Alumni for Good and also a member of the Be Centre Foundation Fundraising Committee.

     

 

Jenni Baker       

Jenni Baker (moderator), Assistant Editor, The Drum

 


 

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