National identity is dead: how should brands react? in partnership with Vizeum
Globalisation, urbanisation and political polarisation. Three current megatrends that are driving people to identify more with their home cities than their home countries.
So how can brands prepare for a future where the demographic story is shifting?
In 80 years from now we will have a population of almost 11bn - largely in urban areas. It’s impossible to know exactly how cities will grow. But the stark fact, according to the United Nations, is that much of humanity will be young, fertile and increasingly urban.
And as cities grow, nations will retrench and city-states will emerge. The tide of diverse, urban and hyper-connected people cannot be stopped. Are brands ready to react to this change?
Come join The Drum and Thomas Le Thierry, Global President, Vizeum at the Dentsu Aegis Beach House and a panel of industry leaders to explore this fascinating story. And the story of the evolving city-state and its people, who are moving towards a sustainable circular economy thinking.
Date: Monday 17 June 2019, 16:00 - 17:00
Location: Dentsu Aegis Network Beach House, Plage 45 Boulevard de la Croisette, 06400 Cannes, France
For all other events from The Drum, go to our Cannes hub.
In partnership with:
To attend this session please fill in your details below. You will receive a confirmation email with the details shortly.