The online advertising industry is in the middle of the biggest change in its 27-year history. Its underlying approach is moving from one of tracking being the default and privacy being optional, to privacy being the default and tracking optional.
This webinar is based on the recent report Without a trace: the future of online targeting without identifiers, published by The Drum and Nano Interactive. It will look at the effects the change will have on all aspects of online advertising, and at how the industry can make advertising effective without personal identification, to deliver what customers want and what clients need.
The panel discuss:
- The pros and cons of online targeting tools of the future: first-party cookies, anonymized first-party identifiers, cohorts and contextual targeting
- What the identifier-free future might look like
- What this means for advertisers and publishers in the future
When:
On demand
Speakers:
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Carl White
CEO and co-founder, Nano Interactive
Carl has over 20 years of successful C-level leadership experience in digital media including over a decade as CEO of the international business for Conversant where he built business units across media, search, e-commerce, ad serving and affiliate marketing in 13 global markets.
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El Kanagavel
managing director of performance technology, Dentsu
In his current role, El works with clients and technology partners to build solutions that drive marketing performance, and prepare for a privacy focussed future. El also runs Dentsu’s Data & Privacy Taskforce in the UK, coordinating their agency response to increasing privacy expectations amongst consumers and marketers.
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Tina Lakhani
head of ad tech, IAB UK
Tina is responsible for communicating the IAB’s position on key ad tech issues and acting as a voice for the sector at an industry-wide level. Her current priorities include developing IAB UK’s Gold Standard, coordinating the UK market’s response to the end of third-party cookies, helping brands, publishers and ad tech navigate conversations around brand safety and suitability, as well as engaging with cross-industry work to improve transparency.
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Michael Nutley
moderator, The Drum
Michael is a freelance writer and editor specialising in interactive media and marketing. Between 2012 and 2016 he was editor of the European channel of Adobe’s CMO.com website. Before that he was editor of New Media Age, the UK’s leading news publication for interactive business, from 2000 to 2007, and its editor-in-chief from 2007 to 2011. He has written widely about the sector and is a regular speaker in the media and at conferences.
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In partnership with:
