Navigating through uncertainty, often with fewer resources, is the new normal. As a result, the media mix has become much more fluid and digital and marketers who operate with a high degree of adaptability and agility are the ones who will emerge as champions. Learn four strategies for growth that will help you stay ahead of shifting consumer trends, leverage artificial intelligence (AI) and automation to your advantage and achieve authenticity that increases your brand’s appeal.
This session will offer both practical and inspirational insights for how to remain agile to accelerate your business.
Francisco Lacayo, vice president, partnerships, White Shark Media
John Lee, head of Evangelism, Microsoft Advertising
Michelle Morgan, director, client services, Clix Marketing
Kenneth Hein, US editor, The Drum
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