Now, more than ever, brands need to understand what moves their customers - and traditional market research simply lacks the dynamism to keep up with a world perpetually in flux.
In this Webinar, Meltwater and The Drum dive into the state of social listening and audience research, showcasing how client Agatha Christie uses media intelligence to craft a content marketing strategy that captivates.
Join us and learn what real customer centricity looks like today.
Wesley Mathew, Head of Marketing, Meltwater: UKI
Sarah Thrift, digital marketing manager, Agatha Christie Ltd
Anand Narayanan, head - digital marketing and innovations, brand communications, Panasonic
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