Episode 2 – Sara Tate, former CEO, TBWA


Meet your marketing hero

As part of The Drum and The Trade Desk’s ‘Meet your marketing hero’ video series, Allie Lawson, head of brand & marcomms at O2, had the unique chance to interview her chosen hero: Sara Tate, the outgoing former CEO of TBWA.

This conversation will delve into the world of Sara Tate, to learn more about how she worked up to the position she is in today, after taking on the TBWA chief executive role at a time when she had just found out she was pregnant; and the policy changes that followed. Viewers will also get a glimpse into the factors that have both propelled – and held back – Tate during her career, as well as what's next as she launches her own consultancy focused on leadership. 


The episode will explore

  • What it’s like to balance family with a career  
  • The barriers to overcome and succeed in a career in marketing 
  • Advice for anyone about to enter the marketing world 
  • How to drive more equality within marketing and corporate leadership positions.



The interview is hosted on Vimeo and you will be emailed a link to watch online.



Sara Tate



Sara Tate
former CEO


Allie Lawson  

Interviewed by Allie Lawson
head of brand & marcomms




In partnership with

The Trade Desk




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