Time to explore the unexplored: marketing taboos

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Menstruation. Menopause. Erectile dysfunction. Incontinence. 

These are some things we try our best never to talk about. Indeed these are hard to talk about.

And our society does not make it any less awkward.

The Drum and a few enlightened industry experts have decided not to tiptoe around these issues. We are talking taboos and addressing the issues around tackling these taboos. What is the role of our industry to change attitudes around these subjects? How do you make such social change happen? What kind of language do you use?

The gloves are off.

Panelists to be announced

 

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