Who is the marketer of the future? in partnership with Datorama
What does it mean to be a CMO in today's marketing ecosystem? Gone are the days where the CMO was solely responsible for marketing and advertising campaigns. Today they wear numerous hats across finance, tech, creative and are paramount in the success of running whole companies. Not are CMOs focused on incurring ROI for businesses, but they are controlling data, enhancing and implementing culture, as well as being an internal and external ambassador for the company’s brand values.
Join The Drum and our partner Datorama for a discussion on how CMOs are actively shaping their role to prepare for the future. What are their biggest challenges and metrics? How is marketing intelligence playing a role in the transformation? Is CMO even an accurate title and how goes the term 'growth' play a part of greater importance?
Date: Wednesday 19 June 2019, 16:15 - 17:00
Location: Dato House, Cabana 4 Plage Boulevard de la Croisette, 06400 Cannes, France
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