The Drum in Cannes

Wednesday 19 June, 16:15-17:00

Cannes, France

Who is the marketer of the future? in partnership with Datorama

What does it mean to be a CMO in today's marketing ecosystem? Gone are the days where the CMO was solely responsible for marketing and advertising campaigns. Today they wear numerous hats across finance, tech, creative and are paramount in the success of running whole companies. Not are CMOs focused on incurring ROI for businesses, but they are controlling data, enhancing and implementing culture, as well as being an internal and external ambassador for the company’s brand values.

Join The Drum and our partner Datorama for a discussion on how CMOs are actively shaping their role to prepare for the future. What are their biggest challenges and metrics? How is marketing intelligence playing a role in the transformation? Is CMO even an accurate title and how goes the term 'growth' play a part of greater importance?

Panellists include:

  • Nats Sijanta, director marketing communications, Mercedes-Benz Cars
  • Andrew Geoghegan, global consumer planning director, Diageo
  • Zaid Al-Qassab, outgoing chief marketing officer, BT
  • Leah Pope, CMO, Datorama Salesforce
  • Sonoo Singh, associate editor, The Drum (moderator)


Date: Wednesday 19 June 2019, 16:15 - 17:00 
Location: Dato House, Cabana 4 Plage Boulevard de la Croisette, 06400 Cannes, France

You're invited!

For all other events from The Drum, go to our Cannes hub



In partnership with:

Sign up

To attend this session please fill in your details below. You will receive a confirmation email with the details shortly.