The state of digital marketing in the UK 2022

On demand


Where should brands be focusing their efforts?

2021 proved to be yet another challenging year in the world of e-commerce, with changing consumer habits and continued lockdowns causing ongoing disruption for brands and businesses. But with every challenge comes opportunity – and UK e-commerce brands saw a massive increase in sales in 2021 compared to the previous year, thanks to greater demand for their products. 

As we move into 2022, priorities have changed, and e-commerce marketing strategies need to pivot. But where should brands be focusing their efforts? In this webinar, The Drum and Mapp assemble a panel of experts to explore five key themes to emerge from Mapp’s annual State of Digital Marketing in the UK 2022 study – from personalized experiences to dynamic content formats, post-cookie data strategies and more – with advice on how to turn these insights in action.    


The panel:


Dani Bagworth
digital design and content manager

Ricardas Montvila    

Ricardas Montvila
VP, global strategy 

Jenni Baker    

Jenni Baker (moderator)
Assistant Editor
The Drum



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