2021 proved to be yet another challenging year in the world of e-commerce, with changing consumer habits and continued lockdowns causing ongoing disruption for brands and businesses. But with every challenge comes opportunity – and UK e-commerce brands saw a massive increase in sales in 2021 compared to the previous year, thanks to greater demand for their products.
As we move into 2022, priorities have changed, and e-commerce marketing strategies need to pivot. But where should brands be focusing their efforts? In this webinar, The Drum and Mapp assemble a panel of experts to explore five key themes to emerge from Mapp’s annual State of Digital Marketing in the UK 2022 study – from personalized experiences to dynamic content formats, post-cookie data strategies and more – with advice on how to turn these insights in action.
 |
Dani Bagworth |
||
 |
Ricardas Montvila |
||
 |
Jenni Baker (moderator) |
In partnership with:
Please enter your details below