The Art of Luxury Customer Engagement

Today’s luxury consumers are more diverse, digital, and discerning than ever. As online access grows, luxury brands face a new challenge: how to preserve heritage and exclusivity while connecting across channels.

Download the exclusive Braze guide to discover how top brands are creating seamless, personalized experiences that build loyalty and elevate engagement.

In this guide, you'll learn:

• The 5 key customer segments shaping modern luxury
• How brands like Estée Lauder use data to drive conversions
• Ways to unify physical and digital experiences
• Strategies to increase lifetime value and marketing ROI

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