Boots CMO on its pioneering journey into retail media



What does the future hold for the retailer?

Retail media is on the cusp of massive growth, with the UK market expected to be worth £2.4 billion by 2024, according to Group M. Boots is a pioneer in the field with the launch of Boots Media Group in September 2021, offering new benefits and value to its CPG partners.

In this exclusive fireside chat, Peter Markey, chief marketing officer, Boots and Warren Jenson, president, LiveRamp sit down with The Drum to discuss Boots’ two-year journey from a strategy focused on mass personalization at scale through its shift in strategy to first party data. They will also discuss how the retail media proposition is evolving, and what the future holds for the retailer.


Join us to learn:

  • How Boots Media Group is providing audience insight and targeting to boost the impact of supplier campaigns and measurement solutions designed to deliver incremental sales lifts
  • Challenges and solutions for investing in data-driven media solutions
  • How data will continue to play a large part in Boots’ overall customer strategy
  • Lessons that brands and retailers can learn from Boots’ market-leading approach
  • What’s next for retail media


The panel:

Pete Markey    

Peter Markey
chief marketing officer,

Warren Jenson    

Warren Jenson

Jenni Baker    

Jenni Baker (moderator)
Assistant Editor
The Drum



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