Consumer self-awareness: how brands need to change tactics in 2022

On Demand


Consumer behavior is changing and there’s nothing you can do about it – or is there?

Covid-19 forced everyone to take a long hard look in the mirror and reassess their priorities, identities and lifestyles – resulting in a greater focus on mental well-being, work-life balance, environmental impact, and data protection. Too much has happened, and both individual brands and entire industries can’t hang onto the past.


In 2022 and beyond, brands will need to understand the changing consumer behavior, and tap into consumer data to adapt their marketing and product to suit these changing needs and higher expectations. In this webinar, in partnership with Latana, we examine the changing behavior of the 2022 consumer and offer actionable insight into how brands can develop marketing strategies to better connect with their target audiences by providing what they want and when.


In this webinar, you’ll get a first look at:

●    The hearts and minds of the consumer and how their thinking and perceptions have changed in 2022
●    How consumer lifestyles are changing and their focus for 2022 
●    The impact and future of the work-life balance
●    Consumer sentiment on key issues including mental well-being, the environment and data protection
●    What consumers want from the brands they buy from



Jenni Baker    

Jenni Baker
assistant editor
The Drum

Angeley Mullins    

Angeley Mullins


Louise Troen


Louise Troen
VP international marketing



Visha Kudhail




Visha Kudhail
director of business marketing





In partnership with:

netbase quid


Please enter your details below

Please tick this box if you do NOT wish to receive any future communication from The Drum on products and services that may be relevant to you.


By submitting this form you agree to the storing & processing of your personal data by The Drum as described in its privacy policy.