Traditional tools like performance ROI ‘report cards’, from marketing mix modelling (MMM) and multi-touch attribution (MTA), may offer a glimpse of past performance, but they fall short in guiding future strategy – especially when the landscape shifts as fast as the market itself. And the more markets or brands you manage, the harder it gets.
Join The Drum and Analytic Partners for an insight-packed, virtual panel that reveals how leading brands are transforming their marketing measurement strategies to thrive in today’s unpredictable market.
What you'll learn:
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Justine O'Neill associate vice-president Analytic Partners |
Edoardo Piras head of marketplace insights, Europe Levi Strauss & Co. |
Maria Greaves assistant editor The Drum |
In partnership with