The great global measurement reset – what marketers need now.

In a world where yesterday’s metrics no longer cut it, how can brands stay ahead? 

Traditional tools like performance ROI ‘report cards’, from marketing mix modelling (MMM) and multi-touch attribution (MTA), may offer a glimpse of past performance, but they fall short in guiding future strategy – especially when the landscape shifts as fast as the market itself. And the more markets or brands you manage, the harder it gets.

Join The Drum and Analytic Partners for an insight-packed, virtual panel that reveals how leading brands are transforming their marketing measurement strategies to thrive in today’s unpredictable market.

 

What you'll learn: 

  • Why traditional ROI tools are failing modern marketers 
  • How to build a future-ready measurement framework that adapts across markets
  • When to build, buy, or go hybrid in your measurement strategy 
  • How to create trust in measurement results across the organization 
  • The secrets to aligning brand and performance marketing 

 


Justine O'Neill
associate vice-president
Analytic Partners

Edoardo Piras
head of marketplace insights, Europe
Levi Strauss & Co. 

Maria Greaves
assistant editor
The Drum

 

 

 

Watch now and reset your approach to ROI  

 

 

 

 

 

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