‘It’s all about the journey’ has never sounded truer when it comes to marketing. But marketers can’t see the B2C customer path ahead because they’re lost in data dead zones that don’t give them real time, end-to-end feedback on conversions and sales.
Ninety percent of sales, marketing, and contact center leaders know that organizational alignment is key for mapping success, according to a recent report from Invoca. But only 10% admit to achieving that alignment. And it’s costing them at a time when they can least afford it.
Join The Drum and experts from Invoca, Vanguard and Strata Homes in this on-demand webinar as we explore how you can repair broken buying journeys, to rev up business growth in 2025.
Watch the on-demand webinar to learn how to:
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Maria Greaves |
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Gregg Johnson
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Natalie Hall head of marketing Strata Homes |
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Joshua Lambert product lead Vanguard |
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In partnership with
