The Innovation Game:
Why sport is finally putting fans in the spotlight

Thursday, 28 November, 8:30am-12pm

London, UK

The Innovation Game in partnership with IBM

Why sport is finally putting fans in the spotlight

The Drum is hosting an intimate breakfast event on 28 November 2019 to launch The Innovation Game – a special edition supplement of The Drum, in partnership with IBM.

Great marketing has always been about creating a loyal community around your brand. Technology and changing consumer attitudes have changed this, and none are more exposed to this that sports marketers – after all, there’s no one more loyal than a sports fan. We ask: what have they done that the rest of us can learn from?

Join us for an interactive session and roundtable Q&A with a panel of marketers from different industries to talk about smart ways to build fans, customer loyalty, and engagement.

With only 20 places available for senior marketers, this intimate event will allow you to share your insights on these topics with others so you can learn from your peers and panellists. If you would like to attend, please fill in your details and you will receive a confirmation email.

In addition, The Drum's branded content team will be filming the entire session and interviewing attendees to document the morning's insights and highlights and will publish this across our digital platforms to our audience. Participation is welcomed but not compulsory.


Anthony Roberts, head of digital, Audi 
Debbie Vavangas, IBM iX leader UK & Ireland, IBM
Tanya Joseph, director of campaigns, Nationwide
Drew Crisp, senior vice president of digital media and marketing, Liverpool FC
Greg Carroll
, global head of sales, Activision Blizzard Media
Kate Moore, senior sponsorship manager, Diageo
Sonoo Singh, associate director, The Drum (Moderator)


8:30am-9.30am: Registration and breakfast
9:30am-9:40am: Welcome note 
9:40am-10:20am: The digital fan journey: how is tech enabling a different fan experience
10:20am-11:00am: Interactive Q&A
11:20am-11:30am: Closing remarks
11:30am-12:00pm: Networking


Date: Thursday, 28 November 2019, 8:30am-12pm
Location: King, Wardour St, Soho. London, W1F 8FY

You're invited!

For all other events from The Drum, go to our calendar.



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This is an intimate event with limited spaces. If you would like to attend, please fill in your details below and you will receive a confirmation email.

As an organising partner, the data from this form will be transferred to IBM iX and processed in line with their privacy policy.