A marketer’s holy grail is big creative ideas that resonate personally with their target audience, could OTT solve this need?

With more and more consumers flocking to watch high-quality mobile video content be it on their smartphones or ConnectedTVs, the rich, creative environment is ready for a data-led programmatic boost and could be the perfect bridge between high impact creative and accurate targeting.

In a world where brand safety is a cardinal concern, the premium nature of programmatic video is an enticing investment. But what do marketers, agencies and OTT publishers need to know to unlock this opportunity?

The Drum and InMobi are excited to host a panel of experts that will get under the hood of this exciting digital marketing opportunity.

What will we cover?

Has the combination of easy access via mobile and lockdown pushed OTT into the mainstream?
Why high quality video creates a safer brand environment
What strategies are needed for brands to get the best out of online video
How in-app programmatic video can bridge creative and data for brands and publishers

Speakers

Charlotte McEleny, publisher, The Drum APAC
Rishi Bedi, VP, SEA, Japan, and Korea, InMobi
Laura Quigley, SVP, APAC, IAS
David Sky, director of advertising operations at True Digital Group

A marketer’s holy grail is big creative ideas that resonate personally with their target audience, could OTT solve this need?

What will we cover?

Speakers

Register