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The Drum Arms in London 
The Business of Belonging

Date: Wednesday 20 March 2019, 14:00-15:00  
Location: The Queen's Head, 15 Denman St, Soho, London W1D 7HN

What's on?

Not only is belonging a universal human need—it’s a largely untapped business opportunity. Our digital connected society certainly has upsides - convenience, self-empowerment and community, but there are also striking downsides. Many of us are inundated with news, notifications and posts. So what role can brands play in addressing the “belonging” question? How can the awesome power of hyper personalisation by brands be deployed so that we also address the whole of human needs?

Find out in this panel hosted by The Drum in partnership with IBMiX. 

Panelists include: 

  • Zaid Al Qassab, Chief brand & Marketing Officer, Managing Director, BT
  • Arjoon Bose, Head of Marketing (Europe), New Ventures/Naturals & Organic at General Mills
  • Toby Horry, brand and content director, TUI UK
  • Debbie Vavangas, Digital Strategy and iX Lead, UKI VP, IBMiX
  • Sonoo Singh, Associate Editor, The Drum (Moderator)

Want to join us for happy hour after the event? Register here.