Date: Wednesday 20 March 2019, 14:00-15:00
Location: The Queen's Head, 15 Denman St, Soho, London W1D 7HN
Not only is belonging a universal human need—it’s a largely untapped business opportunity. Our digital connected society certainly has upsides - convenience, self-empowerment and community, but there are also striking downsides. Many of us are inundated with news, notifications and posts. So what role can brands play in addressing the “belonging” question? How can the awesome power of hyper personalisation by brands be deployed so that we also address the whole of human needs?
Find out in this panel hosted by The Drum in partnership with IBMiX.
Want to join us for happy hour after the event? Register here.