A digital asset management, or DAM, system, can be a keystone of effective marketing and operations — but only if it’s optimized for current and future needs.

Today, many organizations are still using legacy DAMs that are little more than digital filing cabinets — or “the place where assets go to die.” They offer poor or minimal integrations with corporate permissions directories and content management systems. Their search functions falter. Redundancies abound. Organizations that have yet to invest in a next-gen DAM risk falling behind the competition and ultimately, leaving dollars on the table.Your DAM should be a robust, scalable infrastructure that aids in risk identification and mitigation, content creation, personalization, asset sharing and more. It’s about more than marketing. It’s about streamlining the end-to-end digital supply chain to drive better business performance.

In this session, you’ll learn why now is the time to upgrade your DAM, how to pinpoint inefficiencies and shortcomings of your current system as well as how to begin the transition to a reliable, scalable, AI-powered DAM.

Speakers:

Alan Porter
Director of Product Marketing
Hyland/Nuxeo

Kendra Clark
US Reporter
The Drum

In partnership with:

Signs your DAM system is in need of an upgrade

A digital asset management, or DAM, system, can be a keystone of effective marketing and operations — but only if it’s optimized for current and future needs.

Speakers:

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