Why sales enablement is a necessity, not a luxury

Online Webinar

On Demand

The squeeze on marketing budgets post-Covid pandemic means that there has rarely been more focus on being able to demonstrate the ROI of marketing budgets. So, how can companies navigate this new reality and ensure a work environment that gives their employees everything they need to succeed?

Highspot’s Dom Schaefer and Hootsuite’s Shamis Thomson, together with The Drum, discuss how sales enablement helped Hootsuite embrace effective content management, modern onboarding and continuous training. The result: Hootsuite were able to close 70% more revenue.

This webinar will look at: 

  • What is sales enablement and how can sales and marketing teams benefit from it?
  • What is the benefit of having integrated training and coaching?
  • What impact has sales enablement had on Hootsuite’s marketing team
  • How can sales enablement facilitate alignment between sales and marketing?



  • Shamis Thomson, global manager, sales enablement, Hootsuite
  • Dom Shaefer, Marketing Manager, EMEA, Highspot
  • Chris Sutcliffe, editor, The Drum Network


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