The squeeze on marketing budgets post-Covid pandemic means that there has rarely been more focus on being able to demonstrate the ROI of marketing budgets. So, how can companies navigate this new reality and ensure a work environment that gives their employees everything they need to succeed?
Highspot’s Dom Schaefer and Hootsuite’s Shamis Thomson, together with The Drum, discuss how sales enablement helped Hootsuite embrace effective content management, modern onboarding and continuous training. The result: Hootsuite were able to close 70% more revenue.
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