Game On: Keeping up momentum around women's sports

Wednesday, September 25, 2019

New York, USA

Game On: Keeping up momentum around women’s sports

In the run up to the Fifa Women’s World Cup, brands like Budweiser and Coca-Cola aligned themselves with women's soccer through lucrative partnerships and sponsorship deals. In the US brands like P&G and Visa are leading by example, funnelling investment into the women's game.

With the summer of sport drawing to a close, however, how do we ensure brands continue to support women's sport more widely? And given the popularity of stars like Serena Williams and Megan Rapinoe what opportunities are they missing out on by not doing so?

Panellists include:

  • Alexandra Chalat, managing director, Beyond Sport
  • Cheryl Mark, senior director - brands, Wasserman
  • Rebecca Stewart, senior reporter, brands and digital, The Drum (moderator)



Date: Wednesday, September 25, 2-3pm
Location: McHale's, 251 W 51st St, New York, NY 10019

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