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The Drum Arms in London 
The Future is Female...Footballers

Date: 19 March 2019, 16:00-17:00 
Location: The Queen's Head, 15 Denman St, Soho, London W1D 7HN

What's on?

With the women’s World Cup landing in France later this year, The Drum and a panel of sports marketing experts explore the growing appeal of the women’s game. We look at how clubs are allocating more funding to the game with support from brands. In Canada 2015, the Lionesses finished third, whereas in Russia 2018 the men’s team took fourth, with that in mind, is enough being done to get the nation behind the women's football?

Panelists include:

  • Steve Martin, global chief executive of M&C Saatchi Sports and Entertainment
  • Stephen Day, head of sponsorship, brand and client marketing Europe, Visa
  • Marzena Bogdanowicz, head of marketing and commercial, Women’s Football at the FA
  • Paolo Nieddu, global head of strategy at Copa90
  • John McCarthy, premium brands, media & agencies reporter, The Drum (moderator)