Driving balance: Personalisation in a privacy-first world


Marketers are facing an opportunity to re-imagine advertising with consumer needs at its heart, but this doesn’t have to mean the end of personalisation.

This panel discussed what the industry needs to do to become privacy-first, while keeping hold of the valuable relevancy that data offers. Can the industry still make ads that make people feel heard, while ensuring privacy is respected?
Experts unpick the role of agencies in establishing this balance, and how brands can still deliver on performance without overstepping on privacy.


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Jan Hofmann-Cassiani
product marketing
Facebook (APAC)

Jan has been at Facebook for the past 7 years, with account management and product marketing roles across EMEA and APAC and various industries including eCommerce, Retail and Travel. He currently leads Facebook’s product marketing efforts around the future of the ads ecosystem in APAC.




Abhinay Bhasin
vice president (Asia Pacific), Data Sciences
Dentsu International

Abhinay has been an instrumental force in driving the vision of the Data Sciences division of Dentsu as one of its founding employees in South Asia. In his 6 years in the industry, he has risen from being a young manager with Carat (the media flagship agency of Dentsu) to Vice President– Asia Pacific of its Data Sciences division.




Jasmine Tsang
managing partner
CruiSo Digital (HK)

Jasmine co-found CruiSo Digital Solutions in 2015 to provide full funnel marketing solutions, supporting brands on digital transformation and business growth in borderless digital world. For more than a decade, Jasmine had been in the communications planning industry in Hong Kong. 




Tim Higgins
customer insights & growth lead
Accenture (ANZ)

Tim has more than 20 years industry and consulting experience in the development and delivery of advanced analytics and data platforms with a focus on customer marketing and insight solutions. He has deep expertise in customer analytics, campaign automation and next best action with a close relationship with leading vendors in the market. 




Charlotte McEleny (moderator)
publisher APAC
The Drum

As publisher, APAC, Charlotte McEleny leads the editorial and commercial growth of The Drum's APAC offices, based out of Singapore.


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