How to use entertainment in advertising in partnership with Greenlight
In a fragmented media landscape and more creative produced in market every day, differentiation has become even more critical to brand marketers. Whether it be music, celebrity, or movie clip, entertainment remains a proven ingredient to augment creative and capture consumer attention. The upside to tapping into the vein of pop-culture is immense, yet inserting entertainment into a brand’s messaging comes with risks, both legal and social.
In this panel, entertainment experts will discuss how to avoid pitfalls while explaining how to best harness entertainment to create stand-out advertising.
Date: Wednesday 19 June 2019, 14:00 - 15:00
Doors open 13:30 for registration
Location: The Drum Arms, Morrison's Lounge, 8 Rue Teisseire, 06400 Cannes, France
For all other events from The Drum, go to our Cannes hub.
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To attend this session please fill in your details below. You will receive a confirmation email with the details shortly.