The Drum in Cannes

Wednesday 19 June, 14:00-15:00

Cannes, France

How to use entertainment in advertising in partnership with Greenlight

In a fragmented media landscape and more creative produced in market every day, differentiation has become even more critical to brand marketers.  Whether it be music, celebrity, or movie clip, entertainment remains a proven ingredient to augment creative and capture consumer attention.  The upside to tapping into the vein of pop-culture is immense, yet inserting entertainment into a brand’s messaging comes with risks, both legal and social. 

In this panel, entertainment experts will discuss how to avoid pitfalls while explaining how to best harness entertainment to create stand-out advertising.

Panellists include:

  • Michelle Spillane, CMO, Paddy Power
  • Xavier Rees, CEO, Havas London
  • Sam Coleman, head of sales, Ladbible
  • Sonia Bouadma, senior director, entertainment partnerships and licensing, Greenlight
  • Dani Gibson, commercial writer, The Drum (moderator)


Date: Wednesday 19 June 2019, 14:00 - 15:00 
Doors open 13:30 for registration
Location: The Drum Arms, Morrison's Lounge, 8 Rue Teisseire, 06400 Cannes, France

You're invited!

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