Wieden+Kennedy: See Toys Everywhere by Fisher-Price

Among many things last year taught us, it's that humans are resourceful. And now, as many of us slowly emerge from the pandemic and the worlds we've created at home, we bring a new perspective—one that really just requires a second look at what’s around us.

This is the heart of 'See Toys Everywhere,' Fisher-Price’s latest social effort that celebrates play and reinforces endless possibilities.

This idea is coming to life on Instagram with a film and a series of posts (phone, microphone and stage), serving as a playful reminder that toys really are all around us. Additional social posts will continue to roll out in the coming months, with the series serving as a resource and inspiration for parents and caregivers as we navigate new normals.

'See Toys Everywhere' is part of the multi-year 'Let’s Be Kids' campaign that celebrates seeing the world as a kid sees it, and more importantly, inviting adults back into that forgotten world.