In brands we trust. Or do we?


Thursday 23 April

Consumers trust brands will keep their data safe and private and use it responsibly. However, data breaches are not uncommon. How do brands then fulfill the contract of digital trust between customer and business?

Join The Drum and Microsoft, as we discuss how the marketing industry needs to balance consumers’ desires for a personalized, frictionless experience, with the increasing call to treat their data with dignity.

Surely, meeting privacy guidelines like GDPR and CCPA lead customers to trust marketers? Not so fast. Trust isn’t earned only from data collection transparency. You earn it by creating products, content and communications that are meaningful, consistent, and in line with customer expectations and needs. As brands, what information should we be collecting, using, and sharing?

The digital panel discussion will also explore:

  • Unique research into the consumer perception of privacy and trust – and what you as a brand can do to maintain your brand loyalty and trust.
  • Discover how 92% of the research respondents highlighted concerns about the amount of data companies have collected about them, and hear how consumer relationships with brands have been impacted.
  • How consumers across generations and across regions, differ in attitudes when it comes to data and privacy.



Christi Olson, head of evangelism for Search, Microsoft
Jeremy Hull, VP innovation, iProspect
Josh Blacksmith, senior director- global consumer relationships and engagement, Kimberly-Clark
Sonoo Singh, associate editor, The Drum (moderator)



Thursday 23 April 11:30am EST/ 4:30pm BST


In partnership with Microsoft


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