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The Drum Breakfast:

Made in China


Join The Drum breakfast where we look at the opportunities out East and how to take the plunge in taking your brand out to China.

Date: Thursday 28 February

Time: 8:30-10:00am

Location: Hackney House
                 27 Curtain Road
                 EC2A 3LT

The draw of China has proved too tempting to resist for some time, for the ad industry and beyond. All those people, all those incredible stories of innovation…and all that growth.

We are currently entering the year of the pig in the Chinese lunar calendar. The pig is a symbol of wealth in Chinese culture and we envisage a prosperous year of insights, opportunity and more.

What ticks for Chinese consumers? What trends are taking over their market? And what do Western brands have to offer?

Gordon Young, editor-in-chief at The Drum will be moderating the panel of Dan Beasley, managing director at Puzzle, Alpha Xu, chairman of ASAP+, Valerie Kaminov, managing director of International Brand Consultant and Carmen Tse, consultant at Eurostar.

So drop by Hackney House and our contributors and all of us at The Drum for a laid-back morning discussing China, sharing ideas and networking over coffee.


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