The challenges of a truly global advertising campaign, followed by The Drum Arms wrap party in partnership with Peach
Brands have gone truly global, and have access to international audiences at a scale unimaginable even a few years ago. Despite that opportunity, creating and distributing video advertising across the different continents comes with a brand new set of challenges. This panel will reveal best practices for turning the challenges of international advertising to opportunities for growth.
Different countries come with their own expectations about the function and delivery of advertising, and some of the fastest growing formats differ wildly in form between territories like the US, China and Japan. While the potential is huge, managing formats, regulatory issues, localisation and creative globally can be a challenge. Brands need creativity and a large amount of experience.
Join The Drum, in association with Peach, for a panel where industry experts will reveal best practices for turning the challenges of international advertising to opportunities for growth.
Date: Thursday 20 June 2019, 16:30 - 18:30
After the session has concluded at 17:30, we will be hosting a wrap party until 18:30 (or later if you dare!)
Location: The Drum Arms, Morrison's Lounge, 8 Rue Teisseire, 06400 Cannes, France
For all other events from The Drum, go to our Cannes hub.
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To attend this session please fill in your details below. You will receive a confirmation email with the details shortly.