Creative Connections: The business of feelings & emotions

Strong emotional connections create lasting results in advertising.

The same is true for B2B. Which is why the Financial Times and gyro conducted a research with top decision makers specifically about what they feel, and want to feel, during key moments in a business relationship.

We all know data, metrics & technology are important, but this exclusive panel at Cannes 2018 will shine a new light on the role of emotions in B2B - and how creativity helps connect to these audiences.

The panel will also share some of the insights from the study undertaken by the FT and gyro exploring the importance of feelings for marketers seeking to drive business decisions. 

Speakers

• Laura Milsted, Global Advertising Director, FT 
• Christoph Becker, CEO+CCO, gyro
• John Rudaizky, Partner, Global Brand & Marketing, EY
• Carmen True, Global Head of Digital Experience & Marketing Innovation at HP

Panel moderated by Gordon Young, Editor-in-Chief of The Drum