Can’t do has become a common theme in this era of Covid-19. But this June, The Can-Do festival will celebrate the positive energy, innovation and creative thinking that can make the marketing community such a powerful force for good.
The disruption we are experiencing together now, has accelerated many of the trends that were evident before the pandemic. These trends will represent just as many opportunities as threats, and the creative thinking that’s native to our industry means we are well placed to help as the world adjusts to a new reality.
That’s why the overall theme of the event is Creative Disruption. Over two weeks we will concentrate on some big topics like Health, Education, Society, Entertainment, Finance and Media. Our aim will be to explore the creative opportunities and positive future, not complain about broken business models of the past.To show what great work Can Do, during the week we’ll also be highlighting some of the best-practice happening globally across creativity, marketing and design.
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