Brand Survey

In September, we carried out a survey of brands to find out more about their experiences of 2020 and just how their practices and plans have been affected by the pandemic.

Survey respondents came from individuals predominantly working in brands operating in international markets. Their roles were in the marketing, comms, brand and innovation departments of companies in sectors like retail, tech, FMCG, B2B and Automotive.

Faced with abrupt, global changes in consumer behaviour, many brands have found the old rules no longer apply. People stopped commuting. Shoppers bought online, or bought less altogether. Social gatherings dwindled.

With this report, we at The Drum hope to provide a platform for important conversations in the marketing community. In this period of major disruption, we’re pleased to share these insights and you can download them by completing the form opposite.

The Drum is devoted to solving problems for the marketing community. As you plan for the future, we offer a range of key solutions including:

The Drum Plus, an access-all-areas pass for exclusive content on TheDrum.com
The Drum Recommends, a platform that helps brands discover recommended agencies and agencies to get vital feedback and attract new business
The Drum Awards, a global programme elevating the best work, campaigns and people.
A range of events, both virtual and in-person, designed to support agencies with expert insights and discussions on the most pressing industry issues.

Visit thedrum.com/solutions for more information.