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The Drum Arms in London 
The Big Debate: Brands and Toxic Masculinity

Date: 20 March 2019, 10:00-11:00 
Location: The Queen's Head, 15 Denman St, Soho, London W1D 7HN

What's on?

2019 has seen a series of adverts sparked a national controversy on whether toxic masculinity is a societal issue that needs to be addressed. From Gillette’s ‘The Best a Man can Be’ campaign to the Ministry of Defence’s ‘Snowflake’ recruitment ad and the Harry’s Razor ‘I am not Afraid’ work, marketers are increasingly trying to broach the notion of ‘masculinity’ within advertising.

Join The Drum’s senior reporter Rebecca Stewart who will lead a debate on the issue.

Panelists include:

  • Fernando Desouches, managing director, New Macho
  • Rebecca Fennelly, head of brand and communications, Joe Media
  • Matthew Waksman, planning director, Karamarama
  • Janey Starling, campaign manager, Level Up