Does a brand's purpose really impact sales? in partnership with WE Communications
By now, most marketers are aware of the importance of having brand purpose. Corporations are being pushed to dial down their single-minded pursuit of financial gain and pay closer attention to their stakeholders. Corporate social responsibility from the sidelines is no longer enough, and pressure comes from various directions: rising and untenable levels of inequality, the devastating effects of climate change, investors’ realization that short-term profitability and long-term sustainability are sometimes in conflict. For reasons like these, a growing number of business leaders understand that they must embrace both financial and social goals. But, how do they balance both purpose and sales? Are we right to measure sales when it comes to purpose?
Date: Tuesday 18 June 2019, 12:30 - 13:30
Location: The Drum Arms, Morrison's Lounge, 8 Rue Teisseire, 06400 Cannes, France
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