In a hyper-digital world, prioritising humanity for brands and businesses can be a competitive advantage. Especially if most consumers think that technology has created the illusion of connection and that its overuse and misuse is making us less engaged, and lonelier.
The Brands in Motion 2019 global study has surveyed 80,000 people over three years and has never seen global consumer expectations decrease. In 2019, consumers continue to have very high expectations for how brands will use technology to innovate. The study dissected the data and stitched it back together to see that all the themes represented humanity. If brands want to thrive in this consumer revolution, they must be human to the core.
Come join The Drum, WE and a panel of brands as they discuss some of these issues and what this means for marketers in an age of robotics, artificial intelligence (AI) and automation and share their optimisms about brands' ability to harness tech in a human way and provide stability in a world that feels increasingly out of balance.
After the panel session, there will be a chance to network cocktails and canapés peers and industry experts.
Date: Thursday, 19 September 2019
Time: Doors open at 5.30pm
Venue: Swan at Shakespeare's Globe, 21 New Globe Walk, Bankside, London, SE1 9DT
5:30-6:00pm: Registration and welcome drinks
6:00-6:15pm: Introduction + Brands in Motion Overview from WE
6:45-7:00pm: Interactive Q+A
7:00-8:00pm: Networking, cocktails & canapés
In partnership with