The Drum Network Better Business sessions explore how to achieve consistent and sustainable growth for you, your clients, and your people.
Earlier this year Dentsu announced that it is to fold BJL, which it acquired in 2019, into DentsuMB UK. The move united over 120 UK employees under one roof as a ‘national creative agency’. After 25 years, veteran BJL chief executive Nicky Unsworth stepped down from the business. In this session she shares her story – leading the agency through boom times and recession, ensuring it stayed relevant and in tune with client needs to ensure the business thrived, and culminating in that final sale.
Making that decision to sell doesn’t happen overnight and seeing the process through can take years. It’s a long, hard journey involving huge amounts of preparation and graft and getting the right advice and avoiding common pitfalls is critical. In this session, we’ll hear from someone who has not only lived it, but led it and has survived to tell the tale…
Wednesday, November 3 at 10-11am BST, Online.
For CEOs, founders and agency leads of Network members.
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Nicky joined BJL in 1987 having worked with the founding partners in the early years of the business. Following a management buyout, she became CEO and led the business through its next phase, culminating in a successful sale to Dentsu. The agency has enjoyed an enviable client roster working with brands including British Airways, Ronseal, Halfords, Asda and Subaru to name a few. In addition to her role at BJL she was a member of the IPA Council and served as Honorary Secretary for many years; chaired the international agency group Tribe Global and is a patron of NABS, the industry charity. Outside her industry roles she is trustee of a charity in Ghana.
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