Mapping the new B2B human journey in partnership with Reuters
What helps brands appropriately speak to their customers’ emotions? Is it brand voice, message content, delivery channel? Or is it the fact that they care enough to understand the same things that you care about? We all want to belong. It’s part of what makes us human. The need for belonging isn’t new, but how we connect with others has changed, and not necessarily for the better. We have shorter attention spans. We glance from screen to screen so we often don’t feel completely part of any given experience. In this context how do B2B brands tell their story and address some of the human needs?
Join us at The Drum Arms to map out the new B2B human journey.
Date: Wednesday 19 June 2019, 11:00 - 12:00
Location: The Drum Arms, Morrison's Lounge, 8 Rue Teisseire, 06400 Cannes, France
For all other events from The Drum, go to our Cannes hub.
In partnership with:
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