Register Below

Transforming TV in the Age of Data


Date: Tuesday 2nd October 2018

Time: 10am - 11am

Location: The Drum Arms @ McHale's Pub, 251 W 51st St, New York, NY 10019

Audience fragmentation, with its challenges of scale and the high expectations accelerated by digital, have made the need for diverse new data sets and audience segments necessary in order to accompany traditional ratings. The Drum, in partnership with TiVo, will explore the increasing demand for new sources of TV viewing data and the future of TV in a panel discussion with industry experts.

The panel will look at next gen TV data and how it is realizing the promise of advanced audience targeting, closed-loop attribution and better post-campaign insights.

If you want to learn how data will play a bigger role in the future of TV, how data and analytics can help and what the best practices are, don’t miss The Drum and TiVo panel.

Panelists include: 

  • Evan Lewis, Founder/CTO, Viva Metrics                                                                
  • Dave Nussbaum, SVP Business Intelligence, Publicis Health                      
  • Walt Horstman, SVP, Advanced Media and Advertising, TiVo
  • Sonoo Singh, Associate Editor, The Drum (moderator)